George Bliss | Relationship Marketing

CRM, Cloud Computing, e-Marketing and Customer Intimacy

Professional Background

An experienced, high-achieving business consultant, fluent in CRM, SaaS (Software-as-a-Service), CRM sales and Internet marketing.

George is a certified Microsoft Dynamics CRM consultant, and an expert in developing ‘on-demand’ businesses. George is a creative, dynamic and disruptive business thinker, and has spoken at various events regarding CRM, SaaS and Internet marketing. George regularly publishes thought leadership articles and commentary.

Skill set 1: CRM Consultant

• Launching and managing CRM projects
• Defining CRM strategy, communication of strategy
• Business process modelling: marketing and campaign management, mobile field sales and telesales, customer service and support
• Evaluating and selecting web-based and mobile CRM systems.

Skill set 2: Project manager

• Experienced in leading teams of business and technical staff
• Defining project scope
• Managing resources
• Risk evaluation
• Working with third-parties
• Reporting progress, budgets and resourcing.

Skill set 3: Business analyst

• Workshop design and facilitation
• Interviewing project sponsors and stakeholders
• Process modelling and customer journey mapping with Visio, Axure and Visual Search
• Developing prototypes and wire-frame models
• Gap analysis between existing and planned
• Writing and developing business cases

Skill set 4: Facilitator

• Excellent written and verbal communication skills, able to express complex ideas without resorting to jargon.
• Documentation skills include: statements of work, business cases, user requirements specifications, use cases, functional specifications, ITTs and RFPs, management plans, test scripts, training plans and training resources.

CRM Applications

• Certified in Microsoft Dynamics CRM 3.0/4.0, (early adopter of 4.0, with two clients on the Titan showcase programme)
• Sage CRM MME (Accpac CRM, eWare)
• Salesforce.com
• Sugar
• Sage ACT!
• Maximizer
• GoldMine

Industry expertise and experience

• Private equity, investment management, consumer finance, pension funds, currency and FX
• Healthcare
• Computers, IT, Hi-Tech, Cable, Wifi, Media streaming and QoS, Hosting, SaaS, Green IT
• Corporate / domestic energy, smart buildings, energy distribution, energy wholesale
• Logistics
• Hospitality, food and drink
• Manufacturing

Business Interests

• Director, Hoya Limited | Business system strategy and consultancy
• Director & founder, Cloud Instincts | on-demand consultancy, dedicated to helping businesses harness Cloud technologies
• Director, Pembury Marketing Limited | b2b brands, client intimacy and internet marketing
• Marketing director, Increase Limited | Microsoft CRM